NEW DELHI: As he leads India’s charge at the ongoing cricket World Cup, batting sensation Virat Kohli and wife Anushka Sharma are padding up for a business foray into motorsports and event management.
The duo, who has been active in the investment circles through exposure in startups and ventures such as One8, Rage Coffee, Goa FC, Chisel Fitness and Neuva, is now entering the events and experiences space through their new venture ‘Nisarga‘.
They are partnering Elite Octane for this move and the latter will be instrumental in executing various activities and creating new platform segments. The calendar of events currently comprises three motor sports events, expos and one music concert.
The duo, who has been active in the investment circles through exposure in startups and ventures such as One8, Rage Coffee, Goa FC, Chisel Fitness and Neuva, is now entering the events and experiences space through their new venture ‘Nisarga‘.
They are partnering Elite Octane for this move and the latter will be instrumental in executing various activities and creating new platform segments. The calendar of events currently comprises three motor sports events, expos and one music concert.