We build dynamic brand strategies with charismatic design and compelling creative material for everything from new product launches to brand makeovers.
The press conference is a key PR tactic for gaining the most media attention. The responsibility for disseminating information and liaising with the media is typically exercised by the spokesperson or a press liaison.
Planning and Strategy Development
It is no longer sufficient to know how to do things in this ever-changing world. In fact, having a proper guideline is essential for knowing what to do, why to do it, and how to evaluate its effectiveness. Strategic planning entails deciding what and how to accomplish a goal. The effectiveness of public relations is entirely dependent on solid and consistent action. Communication, preemptive action, offensive and defensive responses, correcting behaviour, strategic inaction, and so on are all examples of PR strategies.
Dissemination of Press Releases
As the term implies, dissemination refers to broadcasting a message or information to the general public or a specific audience via media.