AZORTE EXPANDS SOUTHWARD WITH ITS 2 nd FASHION
NEOSTORE AT PHOENIX MARKETCITY CHENNAI

Chennai, October 2025: Following the success of its Mumbai launch, Reliance Retail’s premium
fashion and lifestyle brand AZORTE made waves in the South with the opening of its all-new store at
Phoenix Marketcity, Chennai. Spanning an impressive 15,211 sq. ft., this new destination continued
AZORTE’s vision of redefining fashion retail through technology, inclusivity, and contemporary style.
To mark the grand opening, actor and youth icon Krithi Shetty inaugurated the AZORTE store and
interacted with fans and shoppers, celebrating the city’s dynamic and fashion-forward spirit.
AZORTE is India’s only fashion neostore, designed to blend global trends. The store showcases an
extensive curation across women’s wear, men’s wear, kids, and accessories, while embracing the
brand’s core philosophy – “Your Safe Space” – a welcoming environment that encourages individuality
and self-expression.
The Chennai store features several next-gen retail innovations, including:
● Smart Trial Rooms with contextual styling recommendations.
● Interactive Digital Screens displaying the brand’s endless aisle offerings.
● RFID & QR Code Technology for seamless inventory management and product discovery.
● Self Check-In and Check-Out counters offering an agile, frictionless shopping experience.
Krithi Shetty, known for her effortless style and vibrant personality, inaugurated the store on October
18, interacted with fans, explored the collection, and celebrated AZORTE’s arrival in Chennai.
With the opening of its Phoenix Marketcity stores in Mumbai and Chennai, AZORTE now operates 43
stores across India, continuing its mission to deliver immersive, tech-driven, and fashion-forward retail
experiences across major metros.
Commenting on the milestone, Dhaval Doshi, Head of Marketing, AZORTE, said, “Chennai’s vibrant
energy and evolving fashion landscape made it the perfect city for AZORTE’s next chapter. This store
was designed to give customers more than just products; it was an experience that blended fashion,
technology, and individuality seamlessly.”
About AZORTE 
AZORTE redefines high-street fashion by blending contemporary Indian and international trends, giving Gen Z
the freedom to express their unique style. From statement-making pieces to reinvented classics, AZORTE
ensures that fashion remains an extension of one’s evolving identity.

About Phoenix Marketcity, Chennai:
A premier destination for luxury lifestyle, it provides guests with a variety of opulent options. Phoenix continues to
be “The” destination for the most affluent and sophisticated residents of the city as well as expats thanks to its
truly international appearance and feel, elegantly decorated interiors, and the best of food, fashion, and
entertainment from across the world. The mall provides Chennai with the most extensive and appealing lifestyle

shopping experience. The stores represent a comprehensive mix of international, national, and regional luxury
brands. Phoenix Marketcity in Chennai is more than simply a mall; it’s a confluence of fascinating cultures, lovely
clothes, and high-end couture. A city within a city, in an urban setting with coexisting shopping, entertainment,
and leisure options.