Agilitas sports acquires exclusive license of Italian brand Lotto for India & other markets

MUMBAI: Sportswear and athleisure solutions platform Agilitas Sports has acquired the Brand License for Italian sports brand Lotto from owner WHP Global. Through this long-term license, Agilitas has the exclusive rights to design, manufacture, promote, and distribute the Lotto brand in India, Australia, and soon in South Africa.
The acquisition of Lotto license rights comes at a time when India is witnessing an unprecedented boom in the Sports Performance and Athleisure categories.
“We are excited to launch our first consumer brand license, Lotto. Through this 40-year license agreement, we will build and implement state-of-the-art manufacturing, cutting-edge technology, and design innovation for Lotto for its product development, in addition to marketing and retailing of the brand. Agilitas will invest in a dedicated management team to grow the Lotto brand through product creation, design innovation, supply chain, branding, marketing, and channels of distribution. Our Design & Development team in Bangalore brings together a wealth of experience in established global brands, enabling us to create relevant products that resonate with Indian consumers. We aim to build an agile product creation cycle and supply chain that is vertically integrated from manufacturing to retail. This would enable us to react quickly to consumer insights and the latest trends in an agile and nimble manner. As Agilitas Sports pursues profitable and sustainable growth, this collaboration is poised to make a significant impact on our business and the consumer markets under the license,” said Co-founder & CEO Abhishek Ganguly.
Agilitas will distribute Lotto products through D2C online channels, Brand EBOs, Shop in Shops with Retail partners, and Online marketplaces from its first year of launch. Additionally, the objective is to bolster Lotto’s presence through consumer engagement, marketing, and partnerships with athletes and clubs. Simultaneously, Agilitas will also nurture grassroots talent and foster collaborations with designers, artists, and musicians, aiming to build lasting brand affinity among aspirational consumers.

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