Aman Gupta is an Indian businessman who is known for being the Co-founder and Chief Marketing Officer (CMO) of the electronic company boat.
In 2003, he started his career as an Assistant Manager in Citi Bank. In 2005, he worked as a CEO & Co-Founder of Advanced Telemedia Pvt Ltd. He started the company with his father
In 2011, he worked as a Senior Management Consultant (Strategy Services Group) at KPMG International Limited. In 2012, he switched to the company HARMAN International andworked as a Director in Sales. In 2014, he became the Co-Founder of the company Imagine Marketing India. In 2020, he did freelancing for the company Internet and Mobile Association of India as a Chairman D2C Council.
In 2016, he found the electronic company boAt. He started the company with his business partner, Sameer Mehta. When they started the company, there were already 200 brands of earwear in India. Initially, they used to work at a cafe, Social, in New Delhi. The first product made by his company, boAt, was an Apple charging cable and charger. It became the largest selling product on Amazon
The boat is an Indian electronics brand that manufactures earphones, headphones stereos, travel chargers and premium rugged cables. The company, Imagine Marketing India, does business with boat.
In an interview, he said that to increase the demand for their products, they used to focus on the mindset of the youngsters, and added the features that they demanded in their products. He further added, “We talk to consumers in a language they understand. Millennials are veryimpatient, and if we don’t evolve with them, then we are dead.”
According to him, he faced a lot of rejections in his life. In an interview, he said that during the initial days after he started the company, a digital agency demanded Rs 50,000 a month to work with them. He added that he could not afford to give such a huge amount to them, so he learned digital marketing and started doing social media marketing for boat on his own.
After the company started, celebrities like Jacqueline Fernandez, KL Rahul, and HardikPandya were the brand ambassadors of boat.
