Press Note Senco Gold and Diamonds Monsoon Offer

Senco Gold and Diamonds rolls out its annual monsoon sale, giving consumers a reason to shine and sparkle with the brand's latest collection.

08thJuly 2024: As the monsoon showers grace the country, Senco Gold and Diamonds, one of India’s largest jewellery retail chains, are back with their most awaited annual monsoon offers, embracing the season with some sparkle.


From classic diamonds to unique gemstones, Senco’s range of exquisite diamond collections features a stunning assortment of handcrafted diamond jewellery, perfect for any celebratory occasion. Inspired by nature’s vibrant colours, each piece is meticulously crafted to embody the elegance and timeless charm that Senco Gold & Diamonds is renowned for. Consumers looking to invest in diamond jewellery, can avail themselves of up to 25% off on making charges and up to 10% off on diamond value. Additionally, the brand is also offering 0% deduction on old gold exchange with diamond jewellery purchases, and up to 35% off on making charges on gold jewellery as well.


Joita Sen, Director of Senco Gold & Diamonds, shares,” Diamonds are a girl’s best friend, and it is no secret why.  At Senco, we are committed to consistently enhancing our consumer’s shopping experience and giving our shoppers more value every time they choose us. The joy of discovering sparkling new styles and securing best deals is now set to double, as we kickstart our monsoon offers, thereby, helping consumers make the most of their purchases.”


Designed by a team of skilled artisans, the diamond jewellery collection of Senco Gold & Diamonds showcases an array of intricately crafted pieces that highlight the beauty of raindrops, the grace of blooming flowers, and the movement of cascading waterfalls. Every jewel in the collection is meticulously handcrafted using exquisite gemstones, lustrous pearls and certified diamonds ensuring a combination of exceptional quality and design.


SENCO GOLD LIMITED is proposing, subject to applicable statutory and regulatory requirements, receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its Equity Shares and has filed the draft red herring prospectus dated April 14, 2022 (“DRHP”) with Securities and Exchange Board of India on April 15, 2022. The DRHP shall be available on the website of SEBI at, the websites of the Stock Exchanges i.e., BSE and NSE at and, respectively, and the websites of the BRLMs, i.e., IIFL Securities Limited, Ambit Private Limited and SBI Capital Markets Limited at, and, respectively. Potential Investors should note that investment in equity shares involves a high degree of risk and for details relating to such risk, please see the section entitled “Risk Factors” on page 30 of the DRHP. Potential investors should not rely on the DRHP filed with SEBI for making any investment decision.


The Equity Shares offered in the Offer have not been and will not be registered under the U.S. Securities Act or any state securities laws in the United States, and unless so registered, may not be offered or sold within the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act and in accordance with any applicable U.S. state securities laws. Accordingly, the Equity Shares are being offered and sold only outside the United States in ‘offshore transactions’ as defined in, and in reliance on Regulation S under the U.S. Securities Act and the applicable laws of the jurisdictions where such offers and sales are made. There will be no public offering of the Equity Shares in the United States.



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