Press Release APL Apollo Launches New TVC With Akshay Kumar for ‘Roof Tuff’

APL Apollo Unveils Action-Packed TVC with Akshay Kumar for ‘Roof Tuff’ Steel Coil and Sheets

  • Produced in collaboration with Crayons, it portrays Akshay Kumar in the role of ‘THE TUFF HERO’.
  • The Bollywood star engages in thrilling Parkour stunts while showcasing the superior durability and strength of APL Apollo’s Roof Tuff.
  • APL Apollo Tubes Limited (APL Apollo) is renowned for its commitment to innovation and quality.


New Delhi, 25 June 2024: APL Apollo Steel Tubes Ltd., a leading branded steel tube manufacturer in India, has launched an exhilarating new television commercial featuring Bollywood superstar Akshay Kumar, showcasing their innovative product, Roof Tuff –Color coated coils. The 60-second ad, produced in collaboration with Crayons, portrays Akshay Kumar in the role of ‘THE TUFF HERO’, engaging in thrilling Parkour stunts while showcasing the superior durability and strength of APL Apollo’s Roof Tuff.


The TVC is set in the fictional town of ‘Satranga’, where Akshay Kumar narrates an action-packed story to his daughter about how he met her mother. Flashing back to 12 years prior, viewers witness Akshay Kumar in pursuit of a thief who steals his (future) wife’s necklace. The adrenaline-fueled chase unfolds over rooftops, with Akshay Kumar showcasing his agility and toughness while traversing obstacles and demonstrating the durability of APL Apollo Roof Tuff.


Mr. Sanjay Gupta, Chairman & Managing Director, APL Apollo Tubes Limited shared his enthusiasm, “At APL Apollo, we are committed to innovation and delivering products of the highest quality. Our collaboration with Akshay Kumar for the Roof Tuff TVC exemplifies our dedication to excellence and toughness, ensuring that our customers receive only the best. We are happy to launch this promo as we aim to promote this product in as many industries as possible.”

On the launch of NewTVC, Mr. Rahul Gupta, Director, APL Apollo Building Products Limitedcommented, “Every detail in our products reflects unwavering dedication to excellence and customer satisfaction, from inception to completion. Discover unparalleled performance and precision with our coils, setting a new standard in color coating sheets. Experience the beautiful yet Ruff and Tuff color coated sheets by APL Apollo, an attribute that strongly resonateswith our new brand ambassador – Akshay Kumar”.


Ms. Charu Malhotra, Chief Brand Officer & Group Head Marketing, APL Apollo Tubes Ltd, said, “The launch of our new TVC with Akshay Kumar underscores our relentless pursuit of finding new and impactful ways to connect with our audience. Through this engaging narrative, we aim to highlight the durability and reliability of APL Apollo’s Roof Tuff, setting new benchmarks for toughness and performance in the industry. We aim to extensively promote the campaign with a comprehensive integrated marketing strategy including TV/Radio/Cinema & Digital.


APL Apollo Tubes Limited (APL Apollo) is renowned for its commitment to innovation and quality. Apollo RoofTuff, India’s premier roofing specialist, offers a revolutionary roofing solution that delivers unparalleled strength and unparalleled style to your structures. With its innovative design and superior quality, Apollo RoofTuff sets new standards in roofing excellence, providing your buildings with the durability and aesthetic appeal they truly deserve. The applications of Roof Tuff extend across commercial and industrial sectors, including warehouses, manufacturing plants, distribution centers, office buildings, retail stores, logistics hubs, business parks, and commercial complexes. Additionally, Roof Tuff is utilized in select residential areas.




About APL Apollo


APL Apollo Tubes Limited (APL Apollo) BSE: 533758, NSE: APLAPOLLO is India’s leading structural steel tube manufacturer. Founded in 1986 and headquartered in Delhi-NCR, the company operates 11 manufacturing facilities with a total capacity of 3.6 million tons. It has a pan-India presence with units strategically located in Sikandarabad (UP), Hyderabad, Bangalore, Hosur (Tamil Nadu), Raipur (Chhattisgarh), Dujana (UP), Malur (Karnataka) and Murbad (Maharashtra). APL Apollo’s multi-product offerings include over 2,000 varieties for multiple building material structural steel applications such as pre-galvanized tubes, structural steel tubes, galvanized tubes, MS black pipes and hollow sections. With state-of-the-art manufacturing facilities, APL Apollo serves as a ‘one-stop shop’ for a wide spectrum of products, catering to the domestic market as well as 20 countries worldwide and an array of industry applications such as urban infrastructure and real estate, rural housing, commercial construction, greenhouse structures and engineering applications. The company’s vast 3-tier distribution network of over 800 distributors is spread across the country, with a presence in over 300 towns and cities.


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